eTSY Awards// ESTO Awards // Travel Weekly Magellan Awards // Local, Regional, and National ADDY Awards
Highest tourism revenue in Alabama's history during the duration of campaign.
ALABAMA TOURISM
Vacations shouldn't only consist of running around and missing out on what makes them memorable. They're about taking the time to savor each little, sensory detail of your trip. Vacationing in Alabama is special because you can truly slow down, savor all the senses, and take it all in.
Our out-of-home had a unique, sensory twist that took frustrated ears on vacation.
Print ads highlight sensory details across Alabama. A custom onsert ran on the back of Conde Nast Traveler. Attached was a 360 headset that takes the viewer to Northern Alabama.
A die-cut insert interacted with both sides of the ad highlighting sensory aspects of three experiences in Alabama.
